ABOUT US!
PastaMania is a quick service café serving a wide range of pasta, pizza and appetizers. It serves affordable, quality Italian food through an efficient system. PastaMania is changing the face of Italian food with its fast food style concept, a strong corporate identity, and its incredibly low pricing given the quality of the food. Presently PastaMania has two outlets in Singapore.
Our History
PastaMania was started by two
franchise consultants in April 1998. In the midst of the worst financial
crisis that Asia had ever seen, we saw the opportunities in providing
affordable good quality pastas and pizzas. An Italian food outlet called
"Mario's" (within Scotts Picnic but having 35 exclusive seats) was
acquired, revamped and rebranded as PastaMania. Corporate identity consultants
Springham Andersen (now known as Enterprise) was engaged to develop
PastaMania's logo and corporate identity materials, which was launched in
December 1998.
In July 1999 the next-door unit at B1-11 Scotts Shopping Centre was acquired
for extra kitchen and counter space to handle increased demand. This was then
converted into a pizza station. Architects and contractors were engaged to
renovate both outlets to present a strong brand image with distinctive link
elements that will be replicated at future outlets. In October 1999 work on
our Operations Manuals started. Next, our customer loyalty card was launched
and customer service training and recovery procedures implemented.
In August 2000 a second outlet at Lau Pa Sat was opened. This is a stand-alone
air-conditioned unit with some seats inside plus 40 seats outdoors where
customers can dine al fresco. Being located in Shenton Way and the heart of
the CBD, this targets the office crowd at lunchtimes, while attracting a
surprising number of families and tourists in the evenings
Our Mission Statement
"We aim to make good
quality Italian food conveniently available at prices readily affordable to
most people."
PastaMania is affordable for the general public, with pricing pegged closely
to fast food industry norms. A typical meal with a drink at PastaMania costs
between S$5 to S$10. We maintain the quality of freshly prepared food, even at
this price range. Most items are cooked to order and food is piping hot,
fresh-tasting.
Our Values